services.
A placement campaign with us will give you access to millions of engaged consumers via exciting content from TV, subscription VOD platforms, feature films, and music videos.
Whether you are a smaller brand looking to gain brand awareness, or a global brand looking to duplicate your off-screen presence on-screen, we can tailor a placement package to fit your needs and marketing objectives via our two core service packages - Prop Placement and Product Placement.
prop placement.
Brands are represented by agencies like us to secure multiple placements across UK programming on a retained basis. Products are supplied to be used as ‘branded props’ and for suitable opportunities at the production’s discretion.
When any product is supplied as part of a Prop Placement campaign, airtime is not agreed or guaranteed by productions, broadcasters, subscription VOD services, and/or filmmakers - we offer our own guarantees to brands to safeguard investment.
This type of placement provides brands with high-level access to scripted content across commercial and non-commercial platforms, and when managed correctly creates everlasting exposure that travels with the viewer.
Also known as: ‘Prop Provision’ or ‘Free Prop Hire’
The Prop Placement Process:
01.
create placement plan (brand briefing)
02.
brand sell-in & proactive search
03.
secure, control
& manage throughout filming
04.
results & success measurement
product placement.
Brands agree to guaranteed airtime levels with broadcasters, production companies, labels and or distributors (for UK TV programming this will be highlighted in programming with the P logo). Deals are brokered and managed by placement agencies like us and media agencies with expertise around UK entertainment content.
Unlike Prop Placement, paid for placement provides brands with the opportunity to guarantee specific exposure levels within targeted properties, access licencing opportunities and build larger activation campaigns around the activity.
For TV, deals are mainly linked with shows across ITV, CH4 and Sky and there are restrictions around category areas. Feature film placement deals do not have the same restrictions around category areas.
Also known as: ‘Paid for Placement’
The Product Placement Process:
01.
create placement plan (brand briefing)
02.
opportunity search in partnership with major broadcasters and studios
03.
negotiate & secure clear deliverables in line with objectives
04.
control & manage placement activity
05.
activation, results & success measurement
why work with us?
proven access to content & official supplier status.
A campaign with us will give you access to over 250 TV, SVOD and feature film productions each year across; the BBC (we are an accredited prop supplier), ITV, All4, Sky, Channel 5, Dave, Fox, MTV, Netflix, Amazon Prime, Apple TV+, Acorn, BritBox, Universal, Sony Pictures, Marvel Studios, Paramount, Warner Brothers, Disney and Entertainment One.
live placement access to results and in depth tracking & reporting.
As well as a dedicated account team, you will have live updates on placement results, including information and footage on recent sightings, product levels and media value achieved. Results matter so we also provide you with in-depth tracking reports and exposure edits on a regular to keep you updated.
a trusted reputation and unbeatable client offering.
Transparent, client-focused and exposure-driven; we set realistic expectations and achieve them. Each placement package is bespoke and developed based on your individual needs and wider marketing objectives. What we do works, and we have an impressive client retention history to prove it.