Client Extranet
User Name
UK product placement specialists
Product Placement in all categories
of programming
Soaps
Drama
Sit-coms
Lifestyle
Factual
Across all broadcasters
Good Product Placement
Reflects brand value
Increases awareness of your brand & products
Places your brand exactly where it should be
Positions your brand & products in dynamic, innovative
and spirited situations
Advantages
High numbers of sightings
High number of placements
High cumulative audience figures
High numbers of on-screen seconds
High media value
Account Management
Knowledge
Relationship
Control
Access the unclaimed marketing real
estate of UK TV
History
Formed in 1994 to provide a complete product placement
service to the UK film and television industry.
Performance
Our core clients at the outset are still retained
today and have been joined by many others.
Location
Office in central London and distribution on M1 corridor
What is Product Placement?
The active situation of a branded prop within a media
presentation
?Product placement is the only workable model for
advertising on TV with the new technology that will allow viewers to cut
commercials."
Professor Robert Thompson, Centre for the Study
of Popular TV at Syracuse University New York. 2002
??brand recognition does not necessarily translate
into image or behavior benefits but a high conversion from awareness to
purchasing intention indicates that this area (product placement) is worthy
of attention??
Mediaedge:cia commissioned research 2003
Contact: 0203 468 9700 /
props@ukpropaganda.com
